This essay provides an overview of the home grown television program for the Australian audience. Taking into consideration today’s media climate, the proposal for a new TV program has been developed with a pitch written by the pitch writing standard. Whereas the pitch contains the synopsis, the logline, and the title of the suggested program, the proposal provides a fully-referenced justification of the pitch. Based on current statistical, demographic and scholarly data in the sphere of media development and related cultural areas, the proposal provides evidence that the outlined TV program will work.
This passage presents the logline of the future TV program. It provides the basic premise and outlines the purpose of the overall idea of the TV show (Farnham, 2011).
“Ordinary people get a chance of fulfilling their dreams – those that actually help to make the world a better place - within a specified timeframe; the ‘useful’ dreams range from improving the condition of animals in a remote and culturally different country to organizing music fests for different folk bands to running campaigns against animal torture. The show will motivate the audience to do well in an everyday context”. - Dream Catcher
This is a personality driven reality show that will be based on charismatic personalities who seek the opportunity to fulfil their dreams that will make the world (our country) a better place to live.
Characters are all charismatic people. Dream Catcher casts people of different age (preferably, those aged 16-39), who are energetic, optimistic, good communicators, talented, and skilful, so that they have a good potential to achieve their purpose. The age range will encompass teenagers, middle-aged people, and retired people. What matters is the passion and fire inside them that will inspire them to move on. Also, these people will be cast on the basis of their projects, i.e. dreams they would like to achieve but lack money, preparation, or assistance. They also need to be cheerful people with a positive attitude to life and able to articulate their thoughts effectively.
Plot Outline, Sample Episodes, and Format
A typical episode of the story will follow the character in his or her attempts to ‘catch a dream’. For example, if this is a young girl who has always dreamt of organizing a small charity for animals in Africa or Russia, the audience will step-by-step follow her way to fulfil the dream. If the dream is to organize a festival for indigenous bands, the show will focus on how the dream was achieved and ultimately on the outcome, the festival.
Of course, there are needs to be a challenge in every reality show. Dream Catcher will set deadlines for pursuing dreams; it will use challenging and unexpected contexts. That will mean that the person will need to do everything very quickly and efficiently. This will create drama on screen which will bring success to the show (Huff 2006). The very end of the season may be the voting among the audience for the best dream pursued. The winner will receive a prize. In the episode with the girl, she will need to choose the place, find people who will volunteer in a charity, overcome cultural and language barriers, get the permission, equip the place, popularize the idea of her project, look for sponsors, and find some animals to look after. If a person wants to learn some nursing skills in order to be able to help other people in an emergency, he or she will be shot attending classes and practicing. Evidently, this training will be beneficial for other people. It will be a good idea to include the feedback of other people on the achievements of characters.
The show will have a one-hour format and one-day- a- week frequency. By genre, this will be ‘popular factual television’ whose focus is ‘created for TV’ shows or programs (Hill 2005). This will be a reality show, a personality driven one (Gervich 2011). The network the show will be pitched to will be the Seven Network. The choice is explained by the fact this network has hosted other reality television shows such as Australia’s Got Talent. Besides, it demonstrates the highest rate in terms of audience increase.
This show will remain highly sustainable in case it is well-funded. Some dreams may be really costly, so in order to make them come true people would have needed to spend a fortune. Maybe someone will need to go to another country to get his or her dream come true. The program will help them to catch their dreams. If the projects suggested by the future participants seem dull and unlikely to engage viewers, they may be improved through the enhancement in the script.
This show will reflect the life of the Australian audience in a particular way. Many of us dream of becoming heroes. By completing some kind of project aimed at improving the world around them, people get a chance to become heroes of some kind. They will be happy and will motivate other people to do well. Thus, the show utilizes the universal desires of becoming a hero and saving the world from some bad things (i.e. improving it). Besides, the show will help people expose their talents, unique personal qualities, as well as strengths and weaknesses. It will help people discover their potential and make them more confident.
Proposal and Pitch Justification
This part of the paper focuses on justification of the pitch presented above and on details that will make the show stand out.
This TV show will effectively work in today’s media climate in Australia. The role of the media is Australia is so great that it leaves no person disinterested thanks to the media’s social and political functions (Cunningham 2010). One of the features of modern media in Australia is the growing popularity of reality shows on Australian TV. In her overview of Australian reality television, Emma Ashton observes, “In the past decade, reality television shows have dominated ratings, created many stars, unearthed hidden talents, reinvigorated flagging careers, and provided much media chatter – both of the superficial and the deeply intellectual and sociological kinds. In fact, there’s no ignoring reality shows in any discussion of contemporary television programming” (Ashton 2012). Reality TV shows garner the biggest support among young and middle aged people who are likely to get emotionally attached to it. Statistically, some reality shows in Australia exported from the U.S. have been very popular (Kotabe et al 2012). At the same time, other imported reality shows on Australian TV did not enjoy the same success as in their home countries due to cultural differences (Moran 2009). Hence, the home grown show will get public support.
It will reflect the feelings of many Australians of different age, race, social status, education, and gender. This is explained by the fact that the desire to do good things is inherent in a person. Susan Hicks in her article “Are people inherently good?” observes that all people start out with what may be called inherent goodness. While further life circumstances may play against the child’s development in the direction of goodness, given correct nurture, the opposite features will be overcome by that goodness. Thus, environment is rather important (Hicks 2007)
The opportunities provided by the show will help people realize their potential of doing well and improving the world. It will boost the hidden potential in many viewers, especially those who have low self-esteem. The potential of the show may well be compared to other reality shows such as Australia’s Got Talent and Go Back to Where You Came From. Like the former, Dream Catcher will expose hidden potentials and talents of people who are eager to serve other people and nature. Like the latter, Dream Catcher will strive to overcome stereotypes associated with age: it will involve retired people as well. Similarly, to Masterchef Australia, the show will help people transform their lives and will serve the catalyst of people’s personal growth.
The TV show will need to have a good host – cute and warm enough. This may well be some well-known actor or host. The show’s logo will most likely portray a person in a process of leaping over the chasm with the sunrise at the background. The meaning of the logo is: each of us will be successful once we decide to do bright things; perseverance and noble aim will ensure success in most challenging situations. Overcoming barriers are the way to self-actualization and self-understanding. Besides, it is a way to success. This type of logo corresponds to the concept of the show based on the idea of manufacturing acts and demonstrating natural ability (Faichild 2008).
Apart from satisfying their need for entertainment and tuning in to Australia’s well-documented obsession with reality shows, the show will help people become more confident, positive, and broad-minded by watching it (Murphy 2006). In addition, the show offers to close the gap of extreme individualism, Descaters’ solitary self, and fill life with meaning through catering for the needs of other people, animals and plants, as well as care of the natural environment. Probably, this show will be an attempt to respond to the popular question in contemporary philosophy, “How can we move beyond selfish behaviour?”. It will offer a way out of the extreme egotism and indifference to the problems of the surrounding reality. The people will savour altruism and evolve as altruistic individuals (Rehberg 2005).